What is digital marketing, and what is it used for?

digital marketing


For some time now, we have often heard about digital marketing as a response to the demands of today's consumers, especially in a post-pandemic era. But what is digital marketing? This post will show some characteristics of this phenomenon that revolutionized the web forever.

Find out what it is and how it can help your online brand grow. Don't lose out!

What is digital marketing?

The Internet occupies every area of ​​our lives, and we spend much of the day online. We use the web for an infinity of functions:

  • We read important information.
  • We interact on social networks.
  • We investigate products or services that we want.
  • We even make purchases online. 

Digital marketing thus appears as a great opportunity for companies because it allows them to have an online presence and promote their brands in digital media. 

Digital marketing is the strategy that promotes a brand on the Internet, reaches new potential customers and increases sales. Also called online marketing or online marketing, digital marketing takes advantage of online media and channels, such as web pages, social networks, landing pages and search engines.

Surely you know the traditional marketing methods, such as advertising on television, radio, newspapers or even on street signs. However, digital marketing services came to revolutionize these techniques and transfer them to the Internet, an environment with very different rules of the game.

Differences between online and traditional marketing

  1. Channels: the first obvious difference is that while traditional marketing is carried out in the media, such as the press, radio or television, digital marketing strategies are implemented on websites, social networks, search engines or even through email.
  2. Segmentation: traditional marketing is aimed at the masses, while digital marketing can be configured to reach users with specific characteristics (demographics, behavior, interests, etc.).
  3. Communication: in traditional marketing, messages are unidirectional, and communication is, therefore, linear. In online marketing, on the other hand, there is two-way interaction and exchange.
  4. Cost: digital marketing usually has much lower costs than traditional marketing. This considers that appearing in mass media usually involves a large investment of money. At the same time, advertising on Facebook or Instagram fits your budget, and there are even strategies that you can apply without spending money.
  5. Profitability: While traditional marketing takes time to generate customers, digital marketing strategies offer better results in the short term.
  6. Measurement: in digital marketing, you can track the results of your actions in detail. You can access real-time metrics of what is happening with your campaigns and quantify the new interactions, inquiries and sales you get. This is much more difficult to do in traditional marketing.

What is digital marketing for?

Some benefits of online marketing

It is a universal medium.

Once your product or service is positioned on the Internet, it will reach globally. Anyone from anywhere on the planet can access it without spatial or temporal impediments. It does not matter if it is a large corporation that has been formed for years or a small business that is just starting; your company will achieve internationalization simply and economically. 

Allow Interaction

The Internet enables two-way communication. Companies are in constant contact with their customers and can create a community with them. It is a very useful space to get to know them, find out what they think of the brand, receive valuable contributions to improve products or services, etc.

Measurable

Online marketing offers many analytical tools that measure data immediately. By monitoring the user's actions on the Internet, you can obtain customer data and know their preferences and most frequent uses.

For example, you will know who enters your website, where they have come from, what sections they have visited and how long they have stayed on your site. This information, in turn, will serve as input to create successful campaigns that will ensure a great reach, greater contact and visibility. 

Segmentable

As we mentioned previously, digital marketing allows users to be segmented. This enables the creation of specific messages for specific users and achieves greater communication effectiveness.

You can, for example, send an email to those who have started a purchase in your online store but have not finished it, offering them a special discount or send another one to those who are already your customers to give them a benefit on their next purchase.

Not intrusive

On the contrary, digital marketing allows users to ignore or reject alerts that do not interest them, just as they can open an email or an advertisement through a simple click. 

How does digital marketing work?

There are many ways of doing digital marketing: different branches, strategies, methods, techniques, and tools. Moreover, it is a universe in constant development in which what was a trend yesterday, and another novelty will displace tomorrow. Therefore, it is necessary to keep up to date with knowledge.

However, if you want an overview of online marketing, here is a list of the most popular marketing strategies to date. Take note!

SEO or Search Engine Optimization

It consists of making optimizations to position in search engines such as Google. The goal is to appear in the first locations of search results. Tools like Google's free Keyword Planner, SEMRush, and Similar Web allow us to research the competition and find out what users are searching for.

2. SEM

Unlike SEO, which does not require money, here you pay to appear as an ad when users do certain searches on Google related to your business.

Email marketing

It uses email to contact potential customers or retain those who have already bought from you. For that, you must first use a lead magnet that allows you to access your visitors' emails and, from there, design a series of messages in which you offer value and connect with the recipients.

Inbound Marketing

It is a resource that aims for users to come to you for their interest, and you do not have to search for them with advertising. It implies creating valuable content and appearing as a viable option every time potential clients do research related to your business, which brings us to the next strategy.

Content Marketing

Here you design a content strategy based on your audience's interests to offer them value and become a benchmark in your niche.

If users find value in your content, they will remember your brand, appreciate the information, and be more likely to buy your products or services.

6. Social Media Marketing

It consists of building brand profiles and working on the digital presence on different social networks. This helps to publicize your business, communicate your identity and encourage interaction with your target.

Buyer Persona

Through this technique, you can develop a detailed profile of your ideal client, including demographic data, personal characteristics, demands, needs, desires, pain points, etc. The goal is to have as defined an idea as possible of who you are speaking to know how to communicate with the audience and build optimal links with them.

eCommerce

It consists of transferring traditional commerce to the digital environment. For example, you market your products or services through websites or online stores instead of (or in addition to) selling through a physical store.

UX/UI Optimization

The UX (User Experience) is an approach that aims to design friendly, attractive and easy-to-use interfaces that guarantee a satisfactory user experience. In this way, a more pleasant link with the brand is established.

10. Customer Journey

It is a technique by which a user is reconstructed from when they need to acquire a product or service until they make the purchase and become a customer. This is because the brand accompanies the potential buyer in each phase.

Social Media Ads

It encompasses all advertising on social networks. Whether it's Facebook, Instagram, Twitter, LinkedIn, TikTok, or whatever network you prefer, they offer the option to advertise your content to reach more people and drive engagement and conversions. It is a good technique if you want to allocate a budget to promote your brand.

Conclusion

The web is expanding by leaps and bounds, and you can feel that you are staying in time because transferring what was already done in the offline world to the wide and changing digital world can be complicated. Still, a good online marketing agency can help you manage your business. Business in an effective way. 

A team of specialists with fresh and up-to-date knowledge will highlight your company in digital media with good brand management or branding, make a detailed analysis of the competition and the results, and raise your brand to market trends.

At Mavenup Creatives, we can help you boost your business with our digital marketing services. Contact us to discover the full potential of your brand! 

Comments

Post a Comment

Popular posts from this blog

Advertising on Facebook - what do you need to know at the start?

Image
  Advertising on FB - why advertise? Wondering if Facebook advertising is profitable? Currently, over 29 million people in Poland use Facebook. Among them are certainly your current and potential customers, which means that if your company is not on this portal, you lose a great chance to communicate with them. It should be noted, however, that the fan page itself is not enough to talk about the presentation of your offer. In other words, you need to invest in advertising to take full advantage of the described social medium. Facebook advertising campaigns can bring measurable results in terms of building brand awareness and sales, thus multiplying profits for your company. In addition, it is another medium through which you can reach the awareness of people belonging to your target groups.  Facebook advertising campaign - how to prepare? Before you consider what affects the effectiveness of Facebook advertising, you need to go through all the major technical issues. However, s
Read more

How can an Internet Marketing company help you sell online?

Image
Achieving sales on the Internet is undoubtedly the priority for any company or online store, even more so in these complicated times that we are living in, in which if you are not digital, it is likely that you will disappear. And if you are not an Internet Marketing company and dedicate yourself exclusively to it, now or never is the time to get your act together and start taking it seriously.  A good Internet Marketing company will know how to present you with a solution proposal adapted to your needs and budget. From there, many areas can be worked on. The specialization of each Internet Marketing specialist depends on their know-how and the work they have to do. Just as you wouldn't go to war without a plan of attack, knowing where the enemy is located and what weapons they use, how do you expect to sell online without a plan of action? Hiring an Internet Marketing company will help you achieve your goals more easily. ·          Who needs a company specialized in Int
Read more

How to develop your App?

Image
Mobile devices have become increasingly popular, so those who have a business must take into account the need to have their App. These mobile applications are necessary, a point of union between users and consumers with the companies and businesses that provide them with products or services. It is an easy and quick way to get in touch with the user. But where to start? How to create an App that can become so important to boost a business? The good news is that the steps to follow are not complex, but they certainly require a certain level of involvement since it will be difficult to create a quality app without effort. Develop your App So that the development of our application is not too complicated, we first must define what we want to offer through our App. In other words, for a moment, we must put ourselves in our client's shoes and think about the tools we can provide them with our application to make it easier for them to acquire our product or service. You can seek help
Read more