Product protective packaging

Is product protective packaging important? You may think that this is a secondary issue since, in most cases, it will be discarded in a short time. However, nothing is further from reality. This is an essential aspect and deserves to be dedicated to discovering the ideal option. It must have a series of features that provide it with functionality, that it adapts to the content that it transports, that it is resistant, that it says a lot about your company, and, of course, that everything is good. It is clear that it is a vital aspect, so we have prepared a series of tips that will help you design the best option.

What should you consider when choosing product protective packaging?

Choosing product protective packaging is important because of the image it conveys and because the content needs to be kept in perfect condition. The following sections show you everything you should consider when choosing the most suitable one.

Size

As it cannot be otherwise, the first question you must assess is whether the chosen protective packaging has the correct size for the products it will contain. Sometimes, these products must have a material that protects them, which you should also consider.

Ergonomics

The material and the shape you choose for your protective packaging should favor at all times so that they can be handled and moved easily. It is necessary to assess whether people or machines will carry out these actions to adapt the protective packaging to this issue.

Material

The material of your protective packaging is another fundamental aspect. It is necessary that it goes through different quality controls, that they show its resistance and that they comply with all the regulations. Here are the most commonly used options:

·         Paperboard. It is one of the most used materials and has many advantages. One of them is that it can be completely recycled, making it a 100% sustainable product.

·         Plastic. Plastic is an excellent material for protective packaging for several reasons. For example, it offers great resistance, its use is simple, it can be recycled, and it is also economical.

·         Aluminum. Although it is perhaps not the most widely used material for protective packaging, the truth is that it can be useful in some cases. It is a rigid product but at the same time light. In addition, it guarantees complete protection of the content. Of course, it cannot be overlooked that it is a more fragile option than others. Of course, it can also be recycled.

·         Glass. You may not think of this material when choosing to package. However, it is used on some occasions. For example, when you want to maintain the temperature of the product or for liquids. It can also be given a second life through recycling.

Products

You must analyze the needs of your product when it is transported. For example, if it needs to be protected because it is very fragile, you can opt for two-layer boxes, corrugated cardboard or any material that provides extra strength.

Of course, it must also be reflected in the protective packaging if it is a luxury product. The protective packaging must demonstrate that it is sustainable if it is an ecological material.

Impression

When choosing the protective packaging for your products, you must assess how they can be printed since it is a fundamental issue. It is necessary that it can reflect the logo and other data of the brand that is going to use it. The company that does it must have the necessary protective packaging machinery to achieve a great design.

Design

When a brand is created, many issues are valued since its personality will be formed by any element representing it. But, of course, the protective packaging is also part of the brand identity. For this reason, the typography, the colors, the logo and, in general, its entire design must be carefully selected.

The protective packaging starts the customer experience; as they say, the first impression is the last. So, try to make your protective packaging reflect how you want the buyers of your products to see you.

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Information

The protective packaging must provide essential information for those who distribute your products and those who receive them. For example, if your content is delicate, you must indicate it so that it can be transported in the right conditions.

Isolation

It is essential that the protective packaging keeps your products isolated at all times. In addition, the protective packaging itself must not leave any type of residue in its content.

Temperature

Sometimes it will not be enough to have the merchandise isolated from the outside, but it will be necessary to maintain an adequate temperature. In those cases, it is very important to have thermal protective packaging. In the market, you will find different isothermal boxes, guaranteeing that your products arrive in perfect condition at their destination.

You may be thinking about food, but the protective packaging for pharmaceutical products must also take care of the temperature. Do not forget that many medicines need to be kept cold, so they do not spoil.

Sustainability

Today, no one can escape their environmental responsibility. We must all do what is in our power to take care of the planet, and choosing the protective packaging of your products well is essential to achieve this. As you have seen, you have at your disposal different materials that can be recycled. You must use them and tell the recipients how to give the package a second life.

Price

The cost of any product or service provided or contracted by your company cannot be overlooked. Therefore, it is essential that when you set the price of your products, you consider how much your protective packaging will cost to pass it on.

Also, this is not the time to skimp on expenses since, as you have seen, the protective packaging is a very important aspect of any product. Now you know that it is part of your identity as a brand, but it is also essential to form the first image that your client will take of the company. So, value the protective packaging costs very well and do not see them as an expense but an investment.

Protectors

In the case of certain products, it may be very important to have protectors or dividers inside the box. This way, you will ensure that the content arrives in the best conditions at its destination.

Think that it will not convey a good image if the content arrives out of place or mixed. For this reason, these protectors can also be key so that your client gets a better impression of your company.

Closing

Although it may be a bit obvious, the truth is that it is an issue that is sometimes overlooked. We refer to the closure of the box. Of course, it must be adequate so that your products reach the customer intact, but it should also favor the opening and closing of the package.

Of course, if you use ribbons or anything else to seal the box, it's important that they also reflect your brand image and that they're carefully placed.

Sector

It is also essential that you value the sector for which you work since it is not the same that the protective packaging reaches a store where your products will be sold, as preparing the protective packaging for e-commerce, since it is your client who will receive the package without any intermediary.

When your direct client sees the package, you must take even more care of its design. Do not forget that it will directly relate what you see in the box to your business. Surely you want him to be convinced that you are a great company.